seems like the excellent Cycling Scotland advert has caused the Advertising Standards Authority to make sure all future cyclists in adverts are portrayed wearing a helmet and riding in the gutter http://www.bikebiz.com/news/read/cyclists-must-ride-in-the-gutter-wear-helmets-ad-watchdog-rules/015951
@adroit started
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seems like the excellent Cycling Scotland advert has caused the Advertising Standards Authority to make sure all future cyclists in adverts are portrayed wearing a helmet and riding in the gutter
http://www.bikebiz.com/news/read/cyclists-must-ride-in-the-gutter-wear-helmets-ad-watchdog-rules/015951