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@Velocio
Yup, that's my perception on the pricepoint for the majority of his bikes sold.
Which is why that is the price I mentioned, and at that price, for the type of person who is buying it... it's probably as good as (as bad as) everything else you're going to find at that price.
My advice to anyone buying a bike first time is to start a little higher than £300, ideally around the £450 mark, and to look at Charge who do pretty awesome and solid bikes for the money across a range of styles.
But that didn't stop my ex-colleague buying the Create. And seriously, the thing he loved about that... the coloured chain!
I suspect it's a marketing gimmick along the lines of Tesco saying "Now reduced" when they only had it at the higher price for 2 hours.