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@Velocio
It's now been launched for pre-order:
http://www.blaze.cc/
£125
It's a combination of light plus lazer, the lazer is designed to hit the floor 5m ahead and combines a 300 lumen Cree LED.
In flash mode it's 100 lumen flash from the LED plus the lazer.
The fundamental proposition is that by an image of a cyclist being project in front of you, a vehicle beside you that cannot see you (you're in their blind spot) will be able to see the image on the road and know that this means that there is a cyclist on the inside.
There's a good video talk on this here:
http://techcrunch.com/2014/01/07/blaze-seeks-to-save-cyclist-lives-with-a-laser-projection-bike-light/
And they've got Evans on-board to sell them.