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@koolhuntr
I like their gear. I do. I've done the research, it's made well and can command a higher price but not 3-4 times more than other good, italian brands. I'd buy the accessories. A hat; some socks. £200 for shorts? That's a deposit on a brand new steel frame, which will last a lifetime; however, depending on how miles you're putting in, shorts will only last a season or two at best.
I think they do a good job at catering for their target market: cash rich lawyers, accountants and middle management types.