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@robj
"All the energy that goes into negative campaining takes away from positive cycling promotion"
I'm not unfamiliar with your argument, but i think you are wrong, and might be ignorant of some history. Where cycling is a genuinely mass form of transport, this has never resulted from nudging, or anything at all gentle, politically speaking. It has resulted from doing something to the roads to make them not only be but appear safe to cycle on - and by "shreiking" things properly connected with the responsibility of city planners for the arrangement of our streets ("Stop Der Kindermoord").
One strand of what you are saying is that there are lots of sound reasons to be brave, and that more bravery will be encouraged among a slightly larger demographic by the right sort of propaganda and a bit of decorum or self-cenorship about cyclist deaths and injuries. That's more or less the philosophy of recruitment into the Marines. Good on you chaps - i've got a pretty stiff upper lip myself - but what about the civilians?