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  • I prefer the campaigns philosophy of http://aseasyasridingabike.wordpress.com/ to the idea that you can chivvy people into cycling by talking down the risk. You can't make something feel safe and enjoyable by showering them with statistics when they can just see that the road layout puts them in close contact with dirty great construction lorries. The spate of deaths might have the effect of putting people off, but I don't see how campaigning to do something about it would. Most people think cycling is indistinguishable from suicide anyhow - that's why they aren't doing it. So if you want to expand the cycling demographic, the Next 'Die-In' is at Vauxhall Cross
    Thursday 19th Dec 07:30 - 08:30

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