Electronic & Hydraulic Shifting (Di2, Ui2, customisations)

Not quite. They did say 'using a battery to power an essential part of the experience just isn’t right. Or necessary. Especially because the real performance benefits of electronic shifting really don’t exist.'

I suppose they've changed their minds.

I remember a while ago when SRAM were about to announce something (can't remember what it was now) and speculation was rife, Weight Weenies pundits were heavily backing the hydraulic shifting option as their "we'd like them to do this" option.

There is a German company- Arcos? Hmm, no- Acros which has proved the technology.

Might have been a more interesting route for them to have followed, given that they'll need to do something really impressive to catch up to Campag, let alone Shimano now.