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@andyp
Not the legal system per se, rather the ridiculous nature of IP law, particularly in the USA (and Canada it would seem).
Specialized should never have been allowed to trademark 'Roubaix' in the first place, given that a) it's a physical town and b) there are dozens of examples of prior art in the cycling industry.
The fact that they've been able to and are now being weapons grade morons about it compounds the issue.