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@Mr_B
Amazed this is happening. Does the average MAMIL that buys those ugly-as-fuck bikes really care whether the word 'Roubaix' appears elsewhere?
Can anyone mistake Café Roubaix for a Specialized Concept Store considering the owner would likely rather carve his own plums off than sell their shite?
A private company shouldn't be able to trademark a geographical location. The law is an ass until proved otherwise.