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@Velocio
Not really. It's equity, there's a finite amount of it available.
And if you issue too much today, at today's price... and your valuation increases then you've done bad. You could have issued more later for a higher valuation and thus given the company more resources with which to vy for success.
Remember, the same is true of Seedrs as is true of Microcosm... investment isn't the goal, revenue and a sustainable business is. Investor belief is awesome and helps to prove you have some ingredients that people believe in... but at the end of the day the only thing that matters is revenue, profit and costs.