Alternatives to Rapha?

That's not quite what I meant, I know waffa weren't the first but it's something they, as a cycling brand, do very well. Velobici just looks like a poor copy in comparison, especially with the Tommy Godwin jersey.

They could at least choose different cyclists or classic tour stages to differentiate themselves.

Well tributing great cyclists, and cycling achievements, would have been the obvious chioce.

But then they probably didnt realise Rapha own this idea.

Maybe they could tap into the heroic achiements of the worlds great shuffleboard players.