Alternatives to Rapha?

I have tried the Velobici merino cycling jersey (Bob Maitland/Tommy Godwin), they're very comfortable and very warm too, the only annoyance is the arm is a little on the long side.

They look nice (and pricey) but producing 'tribute' jerseys is too much of a Rapha rip for me.

I'd prefer it if they either came up with their own ideas or simply made nice clothes.