• Isn't the key to being seen to contrast with the background? The eye is drawn to things that stand out, as well as to movement (and the occasional attractive ped). Therefore, shouldn't any contrasting colour do the trick? I suppose the argument is that there are very few buildings, cars and hedgerows that are fluorescent yellow. So it leaves the standard hi-vis palette as a pretty good contrast for most occasions, as unpleasant as it may look to some.

    Having said that, I do tend to wear whatever I have to hand and put the lights and reflectives on the bike. And to come back to topic, I do wear a lid while commuting, with some more reflective tape. Though admittedly my helmet wearing is probably more out of habit from off-roading than a conscious desire to appear responsible to the masses. I am happy to stand corrected and change my ways if this is all a load of rubbish!

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