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@JonoMarshall
Big society has no interest in the whims/opinions of small society. This thread only serves to promote Nike and to air our individual relationships with the hyper-real.
My opinion is that people should concentrate on their local environment (small society) whilst also being conscious (and informed) consumers.
Nike may take a fleeting interest in bike polo and we should decide how to act as a community (serving the informed majority), in this way any potential funding serves everyone in as positive way as possible, or is refused by the community as a whole... this happened in the LHBPA thread.
Nike could "own" bike polo in the blink of an eye and most players would probably go along with it, meh (it's not as if it would matter either way).
Chukker's point that any change/decision is a small improvement is still a valid opinion to hold. It doesn't matter how small the larger effect may be. Just do it.