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@Chuckles
http://www.globalexchange.org/sweatfree/nike/faq
Why pick on Nike, if other shoe companies are just as bad?
First of all, we heard many, many complaints from Nike workers and local labor groups. The AFL-CIO office in Indonesia, for example, said that Nike factory workers filed more complaints about wage violations than any other shoe company. In the first two years that Nike was in Vietnam, one factory official was convicted of physically abusing workers, another fled the country during a police investigation of sexual abuse charges and a third was under indictment for abusing workers, as reported in The New York Times.
Secondly, it's important to pick a company that can afford the cost of improvements. Nike is so profitable and sells its shoes for such high prices that it can well afford to double the workers' wages without increasing the retail price.
Thirdly, Nike is the biggest shoe company in the world and puts itself forth as an industry leader. Their Code of Conduct says: "in the area of human rights... in the communities in which we do business, we seek to do not only what is required, but what is expected of a leader." By targeting the industry leader, we hoped to make changes throughout the whole industry. This strategy has proven effective. Reebok, for example, has been making improvements in its overseas factories even though it has not been the target of a major campaign. Adidas, fearful of being tarred with the Nike brush, is starting to make changes as well.