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@Todd
What can Nike do for bike polo? Are they wanting to promote and build it. Create courts across the world enabling more people to be involved. Supporting local communities and providing activity so kids have something to do?
Or do they just want a cool advert which shows they're on trend etc and will not care about the sport afterwards?
Despite some of their practises (top 10 corporate criminal!), if they're actually offering something in return then it may be worth something to the future of Bike Polo?
There are global companies and then there are Nike. And Nestle. And Shell. etc etc.
It's a really interesting discussion.
When you start looking at ethical practises and manufacturing it opens up a whole new can of worms. Where is your polo equipment made and how? It's good just to pay a bit more attention.