Forum Members Needed for Dissertation Research

Hello Everybody,

As some of you may know, I am doing a Master's degree here in London in between excessively riding bike. I am currently in dissertation and collecting market research for my dissertation which is cycling industry related. I would greatly appreciate your help with this.

I have created a survey and made it available online via SurveyMonkey. The survey takes less than 10 minutes. I would greatly appreciate your input.

There are two surveys yet I am only asking you to fill out one (unless of course you feel so inclined to fill out both). Links for the two are listed below.

Please flip a coin to determine which to fill out so as to make it random. Heads=Survey A
Tails=Survey B

A) https://www.surveymonkey.com/s/cycliststudyA
B) https://www.surveymonkey.com/s/cycliststudyB

Thanks again for your help guys! I greatly appreciate it.

Also, anyone can fill out the survey as long as they own a bike, any kind of bike. So please feel free to copy and paste this text and pass it on to any friends or family you wish to, any and all levels of cycling experience and knowledge are welcome. The only requirement to complete the survey is that the participant own a bicycle. Much obliged.

Cheers,
Yankee Shit Bag

Done.

Done

im struggling with the layout.

what are the numbers in relation to the words?

I might be being a bit thick here.

Interestingly, I was just coming here to say the same. Yankee, I'm sorry, but I think the layout and questioning is awful. Added to which, spelling and typing mistakes will not endear your survey to the participants. I'd be happy to fill it out if it was a straightforward affair. Also, is English your first language? I only ask because you ask about recollections 'off top of mind' where it ought to be 'off the top of your head.' Perhaps disable the survey before you gather too much data and have a think about it again. Sorry to be negative.

Also, why create two identical surveys? I am no research expert btw, so if this is good practice for generating impartial / reliable quantitative data them I'd happily pipe down.

Also, why create two identical surveys? I am no research expert btw, so if this is good practice for generating impartial / reliable quantitative data them I'd happily pipe down.

The surveys are not identical. The differences may not be noticeable to you, but very noticeable to the researcher. The scale refers to the descriptive words on the left as described in the directions of the survey. Thank you for your input though.

I dropped my coin

The surveys are not identical. The differences may not be noticeable to you, but very noticeable to the researcher. The scale refers to the descriptive words on the left as described in the directions of the survey. Thank you for your input though.

Fair play. Good luck with the research.

Interestingly, I was just coming here to say the same. Yankee, I'm sorry, but I think the layout and questioning is awful. Added to which, spelling and typing mistakes will not endear your survey to the participants. I'd be happy to fill it out if it was a straightforward affair. Also, is English your first language? I only ask because you ask about recollections 'off top of mind' where it ought to be 'off the top of your head.' Perhaps disable the survey before you gather too much data and have a think about it again. Sorry to be negative.

+1 all of this. I'm sorry, but it is indeed awful.

Also a couple more points.

9 points seems crazy for those variables. How about a Lykkert scale style? IE very positive, quite positive, neither positive nor negative, quite negative, very negative.

Your use of capitals makes you seem like an internet troll or an email scammer. Just stick to one at the beginning of each sentence.

(trying to be constructive - sorry for any rudeness)

Fair play. Good luck with the research.

Cheers for the input, I always forget to change my spelling of behavior to behaviour... still a Yankee Shit Bag after all, haha.

+1 all of this. I'm sorry, but it is indeed awful.

Also a couple more points.

9 points seems crazy for those variables. How about a Lykkert scale style? IE very positive, quite positive, neither positive nor negative, quite negative, very negative.

Your use of capitals makes you seem like an internet troll or an email scammer. Just stick to one at the beginning of each sentence.

(trying to be constructive - sorry for any rudeness)

I do appreciate the input you guys, this is not my first time doing this though. Decisions have been made strategically. And I think you mean a LIKERT scale, and I have decided against that for specific reasons.

I wasn't being a douche YSB - I will happily fill the survey in, Im jut really struggling with it.

Not entertaining 1 2 3 4 5 6 7 8 9 Entertaining

1 would be the most not entertaining it could be and 9 would be the most entertaining it could be?

I wasn't being a douche YSB - I will happily fill the survey in, Im jut really struggling with it.

1 would be the most not entertaining it could be and 9 would be the most entertaining it could be?

Correct mate

What about switching from general to specific in the questioning? In Q2, the survey appears to ask in general about all forms of cycling related advertising across a range of media. Making generalisations about all forms that a cyclist can think of is quite difficult / inaccurate. However, Q3 asks about 'the brands of the products (plural, plural) in the ad (singular). Am I missing the point / being stupid? - Your responses suggest you have thought this through and know what you are up to, which makes me wonder if I am not getting it.

you really think people can meaningfully distinguish between 9 different grades of interestingness/positivity etc for ads for bike stuff?

Tldr
Soz
#keepitsimple

Guys. He asked you to answer the questionaire if you had time, not to nitpick an moan about it for half an hour after spending 2 minutes looking at it.

It's pretty simple really. Answer the questions on a scale of 1 to 9. As long as you answer truthfully it helps YSB collect the data he needs for his dissertation. You don't need to understand the way he uses the data afterwards for his conclusions.

If you can help that's great, if you can't then that's fine too.

^tldr
:)

Guys. He asked you to answer the questionaire if you had time, not to nitpick an moan about it for half an hour after spending 2 minutes looking at it.

It's pretty simple really. Answer the questions on a scale of 1 to 9. As long as you answer truthfully it helps YSB collect the data he needs for his dissertation. You don't need to understand the way he uses the data afterwards for his conclusions.

If you can help that's great, if you can't then that's fine too.

Cheers for that Roboto, you got the idea. It is very simple and straightforward, I will be doing the difficult analysis afterwards, not the respondent.

Done.

Thank You :)

Done