Nuun

But as a sponsored message, should it not be presented as such?

Hmm, are you under the impression Nuun have paid to sponsor us, or even approached us?

It really is a case of me phoning them and asking for a discount. Because I genuinely do like their product and I genuinely do like the users of this site and this seems to me to be a worthwhile thing to try to do, to get all of you a discount.

You're still paying, you're still the customer, and the product is still the Nuun tablets.

That the discount is so substantial is why I then put it in the email, put it in the header, and want to tell more of the people that visit this site.

It's a good product, we've got a hellagood discount, so yeah I'm shouting it.

But Nuun haven't paid (though I perhaps could charge companies a lot for such exposure), and Nuun didn't approach me or suggest this (though if they had I would've taken them up on it as I don't think it tarnishes us to have a discount for a product I and others here like).

That I'm grateful for such a discount, is why I think it is worth then showing that gratitude to Nuun, to say thanks for clearly taking a hit by giving everyone here a discount.

Yes they might get some new and returning customers out of it, but if that happens that speaks of the product they make and little else.

So I'm not sure what you're driving at. This is as clear as it seems, nothing ulterior has occurred, no money has been exchanged except that from customers buying a product at a discount.