In the news

There's some evidence to suggest that overly negative messaging can lead those in extreme user groups (such as heavily overweight/obese) to do the exact opposite of the intended message, so smoking like campaigns could lead to some of those who already overeat binging rather than slowing down.

Exactly this, good point. When people are frightened by something they are more likely to try and push the problem to the back of thier mind- it is unpleasant feeling anxious or frightened, and being told what to do.

Five a day is a good example of this, the real number should probably be higher than five, that being a number chosen because it seems achievable to the majority of people, and if they make the effort to try and keep eating five a day, that behaviour could lead to them eating more than that.

I think it is more important to teach children to cook, and to enjoy cooking. I think this campaign turns vegetables into doses of medicine, I find it unhelpful.