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^ But as pointed out on the recent 'The people that made us fat' series on the telebox the tactics used by the food industry to fight regulation mirror those used by the tobacco industry.
Not sure if its happened yet but obesity was set to overtake smoking as the biggest cost to the NHS so the problem and associated costs are very real.
There have been calls for stricter regulation for a while but there is big money at stake, and there's lots of behind the scenes lobbying going on, (just like the extensive lobbying that 'convinced' the coalition to not pursue the plain packaging on cigarettes earlier this year) which is why the coalition in its infinite wisdom has decided to let the food industry regulate itself with voluntary agreements, which is the fox guarding the hen house scenario.
I think the regulation will get there eventually but there is a long fight ahead. I think the answer is to use similar strategies and tactics that the tobacco control lobby used, an example would be to focus on the children, as they did the with 2nd hand smoke argument. As an adult you are free to shovel as much shit into your face as you want, but seeing obese 5 and 6 year olds plays on the heart strings and is seen by many as tantamount to abuse.
When I worked in Westminster a few years ago over 40% of 5 year olds starting primary schools were overweight or obese, and it is stats like that, which despite all the advances of modern medicine, will see a generation of children die before their parents due to poor diet and lack of exercise.
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http://www.bbc.co.uk/news/health-24162508
This article discusses obesity and states: 'So we have campaigns based on eating less and more healthily, such as "5-a-day" and exercise - "10,000 steps a day" and the "Change for Life" initiative.'
.It's not about eating less its
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Goodbye Fat Pat.
Welcome Brian. Can we have the individual pursuit back in the Olympics now please?
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http://www.bbc.co.uk/news/health-24162508
This article discusses obesity and states: 'So we have campaigns based on eating less and more healthily, such as "5-a-day" and exercise - "10,000 steps a day" and the "Change for Life" initiative.'
I don't understand why more rigorous campaigns have been created then, such as the images placed on packets of cigarettes. The Government should stop trying to tackle it with happy, colourful campaigns and just present the facts. Obesity is just as dangerous as smoking.
As someone who leads a relatively healthy lifestyle who isn't overweight I would resent the foods I consume in moderation being plastered with off putting images of diseased bodies just to divert the attention of the gluttonous. I'm allowed fucking crisps - I ride bikes!!!
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http://www.bbc.co.uk/news/health-24162508
This article discusses obesity and states: 'So we have campaigns based on eating less and more healthily, such as "5-a-day" and exercise - "10,000 steps a day" and the "Change for Life" initiative.'
I don't understand why more rigorous campaigns have been created then, such as the images placed on packets of cigarettes. The Government should stop trying to tackle it with happy, colourful campaigns and just present the facts. Obesity is just as dangerous as smoking.
Those campaigns are trying to change peoples behaviour, even if its only small positive steps they're aiming for. There's some evidence to suggest that overly negative messaging can lead those in extreme user groups (such as heavily overweight/obese) to do the exact opposite of the intended message, so smoking like campaigns could lead to some of those who already overeat binging rather than slowing down.
Five a day is a good example of this, the real number should probably be higher than five, that being a number chosen because it seems achievable to the majority of people, and if they make the effort to try and keep eating five a day, that behaviour could lead to them eating more than that.
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There's some evidence to suggest that overly negative messaging can lead those in extreme user groups (such as heavily overweight/obese) to do the exact opposite of the intended message, so smoking like campaigns could lead to some of those who already overeat binging rather than slowing down.
Exactly this, good point. When people are frightened by something they are more likely to try and push the problem to the back of thier mind- it is unpleasant feeling anxious or frightened, and being told what to do.
Five a day is a good example of this, the real number should probably be higher than five, that being a number chosen because it seems achievable to the majority of people, and if they make the effort to try and keep eating five a day, that behaviour could lead to them eating more than that.
I think it is more important to teach children to cook, and to enjoy cooking. I think this campaign turns vegetables into doses of medicine, I find it unhelpful.
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