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@Colin_the_Bald
Assos and Rapha are the best on the planet largely because their marketing is the loudest.
Sure, they're both very good, but at those prices they should be. In the last 2 years our team kit has been made by Giordana and Sportful, Giordana is definitely as good as either with Sportful a mere whisker behind.
.....and Alan Sugar wears Assos.