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@MrDrem
Yeah, but the chap only cares about that in terms of talking to the bars, but I'm not certain that he's twigged that bit yet,
What you've missed is that since the business is only selling the pucks, it's in his interest to have a few wonder off every now and then.
Tealeaf nicks the puck, bar only has 2 left, has found that they are making money on them/customers like them and now come to their bar because of them, looks to order another, discovers they can only buy them in packs of three, so buys three more...
I also think that once he's got them into pubs and working, the places that he needs to sell them to are coffee shops. Starbucks, Costa, etc would be a natural home for those things, I'm very tempted to chuck a small amount at him (if it's not funded by next payday)