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@FixedStar
Surely commanding these sorts of numbers.
Sponsorship could be EASILY arranged and Jersey prices and fees be covered by potential sponsors. e.g. Vodafone/Coca Cola etc.
Think about the advertising cost for those companies will be super cheap in comparison around the capital. I assume you should get so much sponsorship interest that each ride arranged with these sorts of numbers taking part in London would give every single member a free jersey and still be able to pay for their Race licenses in full.
Power to the People this can easily become the biggest take over in guerrilla marketing in London.