Bike Anti-Porn - When Things Go Wrong

It's not so much the cash as the time; Rob built that for himself, the tubing is 4130 afaik so he probably didn't spend more than a few hundred on materials, and the time he put into it has been well rewarded in publicity for his business.

I assumed it was built for somebody with more cash than sense, if it's a hand built for himself then kudos. I would say any bike, even the most grotty rat bike that somebody has welded/fixed frame themselves has extra awesome points :)