Microcosm - 2nd Seedrs crowd-funding round

"Love your interests" sounds weird to me. That 'interest' is also a verb makes me do a double-take: they love it but I'm just interested in it (does that make me a bad person, etc).

In any case, the wider issue with the copy is that the primary target market for Microcosm is surely the people who run forums and bulletin boards, with the secondary market - the influencers - being the users themselves. Most of the positioning copy I've seen on here has been aimed at the secondary market.

Tumblr has (or had) this strategy of: let's allow anyone to throw their shit against a wall and some of it will stick. So even a blog created by some bored adolescent devoted to graffito-ed cocks and balls might go viral and be used as an ad vehicle for condoms (or whatever). Is Microcosm going to follow a similar strategy - so that anyone can go out there and set up a forum about cycling, many will, most will fail, and only the good ones will be successful? It doesn't sound like this from the material on the Seedrs site (I am thinking of joining this round). It sounds like you're going in for a more controlled approach and targeting community leaders and admins first. Which is why Microcosm precisely isn't like Tumblr for forums.

Back to the positioning point: based on what I've seen in the published material, the messages for the target market are things like:

• Everything you need to run an online community.
  
• The best home your online community can have.
  
  

For the secondary market, things like:

• Home to some of the world's best-run online communities.
  
  

As a general description of what you're doing:

• We give online communities the best home they can have.