Ride London 100

Sportives are incredibly elitist. Maybe (definely) not in ability, but in socio demographic trends they most certainly are. You don't see many 18 year old black kids from tower hamlets forking out £50 to nod along with a load of fat 45 year old bankers.

Definitely agree. But isn't that also true to some extent of cycling as a sport on the whole? The barriers that exist for a youngster with little to no money getting into to cycling are huge. This is why basketball, football etc are so popular. Accessibility.