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@Sparky
Wasn't really suggesting that you could handle their results - that works ok at the moment.
But each individual event seems to have made varying attempts to build an online community around their run: one I do in Norwich has a Facebook page, Brockwell does lots on Twitter etc. Surely a Microcosm for each event would be relatively simple and enormously useful? Running also has lots of stuff to buy, and existing affiliate schemes with big retailers, and I know that this is Microcosm's business model. Initially, at least.
There would also be lots of shared Microcosms that were used nationwide and internationally.
Worth contacting them, I thought. Especially as they have a guy who does their online community and social media stuff, Danny Norman: http://www.parkrun.org.uk/aboutus/