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@Velocio
The opposite.
By and large you guys all get it.
"Imagine every forum could be like LFGSS, but easier, and more feature rich, and we host thousands of these things.".
That worked pretty well, you guys all get it, you use forums (obviously), and you know what the value of that is to you and share some of the frustrations with things like events (not being able to see a calendar of what's going on, missing stuff, not getting a reminder, etc) and classifieds (has it sold or not? can I just find frames for sell within this size range?).
You guys get it.
But for people who don't use forums, or don't reflect on the sites they do use and that they are forums... they find it very confusing.
I had a few people ask, "So you're building Ning?" and if you know Ning then you'll know what we're building isn't that.
For the lay investor, for the lay person... they find the pitch infectious and exciting, but really don't know what the product will be.