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@The_Kindness_of_Trees
I can assure you, I don't take cycling in itself very seriously, but when it comes to apparel I take the same approach as I would towards the rest of my attire; I wouldn't wear a T-shirt with an image of a jar of Marmite (at a jaunty angle) emblazoned across my chest, so why would I make a exception for my cycling jersey(s)?