You are reading a single comment by @Velocio and its replies.
Click here to read the full conversation.
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
This site is supported almost exclusively by donations. Please consider donating a small amount regularly.
@Velocio
Well we were already think "a couple of % of the market would be HUGE!" and now we're thinking "there really is no reason not to go for a double digit % or even be thinking in terms of the larger fractions: 1/4, 1/3, 1/2, etc".
But the difference between the two dictates a lot of cost, which frankly the VCs would gleefully take part in providing the numbers happen.
As we were: Sticky engine of growth, spread slowly and controllably.
As we now are: Paid (acquisition) and sticky (retention) engine of growth, spread fast and at times uncontrollably (struggle to keep up with sales).
http://larslofgren.com/marketingbasics/the-three-engines-of-growth-with-eric-ries
That paid stuff... mostly that means community managers trained in sales to help explain the benefits of Microcosm to them and their communities, and then supporting the on-boarding (import) of their community.
That's fairly time-consuming stuff, and so the costs would be quite significant.... about 4 times those we were predicting. But... the upsides are also significant, with projections of growth at least 3 times what we were predicting. The impact on revenue of that gets us to a pretty big company in 5 years, rather than a modest company in 5 years.
And that's without trying to factor in weird and unpredictable stuff (like any viral effect of other forums users migrating because their forums are shite).