Microcosm - 2nd Seedrs crowd-funding round

Ok so this is the way I am thinking about a possible investment. Its high risk and therefore needs to have the potential to deliver high rewards - to deliver those rewards you probably need to aim big.

If you stay conservative in your approach, the margins between delivering a viable business and failing are small,. Conversely if you go for the big vision "We are going to control 90% of the widget market" and the end result is you control 25% of the widget market, you haven't reached your goal but you have dleivered a viable business. So I think aiming big widens the range of non-failure outcomes for Microco.sm - beneficial for you and your investors.

The difficult bit is that if you aim big, the investment thesis has to be credible to grumpy due diligence professionals like me.

So if you can substantiate the big vision and show comparables / market research / whatever else that supports going big, I would do it.

A great way of putting it all, and echoes why we are now firmly of the mind to shoot for as big as possible with acceptance of the grey hairs from greater risk.

The difficult bit is apparently not that difficult, the VCs and seed investors seem frustrated that we haven't already taken their money. One yesterday said we're "on fire", another applauded the approach and depth of understanding, and they all are getting itchy that we haven't let them in yet.

The truth is, we didn't feel ready, and felt we had to do more and prove more traction. But they believe we have identified a big and strong market, that we have the product vision, and that the missing bits are all things that can be bought in: sales and marketing.

Those investors all accept the risk, and their due diligence is the meetings, the validation from peers, and then the actual technical and business due diligence that follows is far more a "they aren't bullshitting are they?" thing which we'd pass fine.

Going big is what we're now about.

As in, we deeply and truly now believe it, whereas 18 months ago it was a pipedream and achieving a few million turnover a year would've been enough. Now we're thinking about how quick we could go past that.