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@hugo7
@ Carson, I see where you're coming from. But does anyone who participates in a mass event whilst raising money for charity ever actually parade themselves as charitable fundraisers?
People say things like, "come-on it's for a good cause, etc.", but that's called sales/promotion. In my experience people don't claim to be some sort of Mr Benevolent.
Also it's worth pointing out that for a lot of charities (especially the major ones), sponsored events like these raise comparatively little in themselves. The real goal is brand promotion. For smaller ones the promotion is even more essential.
Sometimes I get a bit tired of every event having to be linked to charity - for e.g. me and my mates didn't get onto Ride100. But there were lots of charity places left... in the end I wasn't prepared to commit the time/effort over that period to raise money.
Anyway I think you're being overly cynical about the whole issue and just projecting your grumpiness. IMO there are many more important gripes that can be levelled at charities than individuals raising money for a sponsored event.