It's from this set, given that there are Moser, Indurain, Rominger and Boardman hour record bikes on display, it's obviously some kind of temporary exhibit, I'm guessing the exhibit title is "Designed to Win"
"Designed to Win" was an exhibit at the Design Museum forming part of the 2012 Cultural Olympiad, which matches up with the photo date.
Still don't know what that frame is, but a few clues there for another sleuth to follow up.
It's from this set, given that there are Moser, Indurain, Rominger and Boardman hour record bikes on display, it's obviously some kind of temporary exhibit, I'm guessing the exhibit title is "Designed to Win"
"Designed to Win" was an exhibit at the Design Museum forming part of the 2012 Cultural Olympiad, which matches up with the photo date.
Still don't know what that frame is, but a few clues there for another sleuth to follow up.