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@nick_warner
I disagree wrongcog, in my experience of working in retail, when products like a Brooks saddle are being sold off cheap, its usually because of an administrative fuck up with the retailer, or because the retailers want to turn stock over, even at a loss.
Brooks won't have sold any saddles to their distributors at a lower rate than usual, its just retailers sometimes sell stuff at a loss in order to stay in the game. If anything this is a good sign that Halfords are falling behind, trying to compete with websales! hurrah!