Cycle campaigning

^ yet despite the evidence the motor-lobby wins the govt hearts and minds every time. How can that be changed, if facts aren't good enough?

Political change is so cumbersome due the short termism of the political cycle and leaning to daily fail populism where myths rule.

The parliamentary debate in September will illustrate this when moans about rljing, lycra-clad, pavement cycling menace, lack of insurance and a license will garner exuberant parliamentary applause, while supportive facts about the, massive health savings of active travel, benefits of walking and cycling to quality of life etc. may get some sage nods but won't be headline and soundbite friendly