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@fredtc
to be fair it's not all that much money in the grand scheme of things (much much cheaper than say a Givenchy t and much more tasteful), and the collection is kinda nice if you're into that look. I'm sure there's plenty of people who would balk at buying say a tyre for £50 or a frame for £400 when one could be got for much cheaper. Indeed, Rapha jerseys cost significantly more than that t-shirt (albeit I will accept they are more practical and have higher production values) yet you don't have people calling everyone who buys them a mug. different strokes for different folks