Functional bikes. Not Porn not Anti

Saying that, it seemed to be in direct competition with the new Genesis Day One Di2;

Model: : Day One Alfine Di2
Frame: : Reynolds 853 w/ double eyelets & Di2-specific routing
Fork: : Double Butted Cr-Mo Unicrown w/ double eyelets & lowrider bosses
Headset: : M:Part Elite 1-1/8" Sealed Cartridge
Shifters: : Shimano 105 ST-S705 Alfine Di2
Rear derailleur: : N/A
Front derailleur: : N/A
Chainset: : Shimano FC-S501 Alfine w/ 42T Chainring
Bottom Bracket: : Shimano SM-BB71 Press-Fit (86.5mm)
Chain: : KMC K810-SL (1/2 x 3/32")
Cassette / Freewheel / Sprocket: : Shimano Alfine 8sp Hub Gear w/ 21T Sprocket
Rims: : Alex Volar 2.4 Disc, 32H w/ TRS (Tubeless Ready System)
Hubs: : Shimano SG-S501 Alfine 8sp / KT MHGF 6-Bolt Disc
Spokes: : Double-Butted Stainless Silver w/ Brass Nipples
Tyres: : Continental Sport Contact 700x32c
Brakes: : Hayes CX Expert w/ L1 160mm Lightweight Rotor
Brake levers: : Shimano Alfine ST-S705
Handlebars: : Genesis 0.3 Road Compact, 125mm drop x 70mm reach
Grips / Tape: : Microfiber Anti-Slip w/ Silicon Gel
Stem: : Genesis 0.3 Road, 31.8mm, +/-7° Rise
Saddle: : Madison Prime
Seatpost: : Genesis 0.3 Road, 27.2 x 350mm
Pedals: : VP-363S w/ Toeclip