I'm getting sick of this puritanical attitude. You could argue doping's a cheap option that gives low-rent teams an option to get vaguely on terms with the corporate sponsored hypoxia and legal tightrope walking of their rivals. If the well-being of the riders is monitored (within the context of a hugely masochistic entertainment industry), then what's the big deal? How many fucking amazing substance-assisted cultural moments would you have the audience of the future deprived of, be it in sport, music, visual art, comedy, literature, whatever? If people are educated, let them choose their poison.
^^BMMF's Strava scores explained right there :)