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@PhiljimPott
Print designs are always a tough one. Plain and well made hardy products sell well because they are not socio type specific.
I 2nd the points about being well photographed and explicit detailing when selling goods.
A picture of somebody wearing an item is helpful at times but you want to tantalize your marketplace with instagramesque pictures to really sell an item.
Also skulls are a bit emo camden these days as i get told by people when they see my tattoos but hey thats fashion.