Cycle campaigning

But we don't want to buy a helmet, we want to buy safety. So if the shops would offer cycle training nicely packaged (purple please for my daughter) on the same shelf, we would buy that instead. And we would get a product that works.

Unfortunately, where I work is outside London, and Cycle Training is almost unheard of, I do my best to ask the parents to pester their school in getting Bikeability as it should be compulsory for school to offer this.