No, it isn't. It's fucking telly! Nothing on TV would bother being that niche - it would be worth nothing in advertising.
Less than 10% (and that's probably being generous) of the viewers will know anything about cycling. The Tour is, and always will be a giant marketing fair for bored housewives and the general public.
No, it isn't. It's fucking telly! Nothing on TV would bother being that niche - it would be worth nothing in advertising.
Less than 10% (and that's probably being generous) of the viewers will know anything about cycling. The Tour is, and always will be a giant marketing fair for bored housewives and the general public.