Cycle campaigning

SHowever, partial, single-issue messages often get overlooked and/or forgotten more easily, as they are not part of an overall culture change, such as the one that is currently taking place in London.

Speaking of single issue messages I noticed a large yellow and black advert along the side of an Arriva bus in Woking (not London I know) last night with a picture of a car and a bike with the text which read something like "Be seen. Don't ride in the gutter."