Cycle campaigning

Education rather, surely there's a quicker and more effective way of discouraging cyclists to undertake than offering cycle training?

Seeing as making riders understand that they shouldn't undertake is only a small part of cycle training, and the message is much easier to spread and convey, the answer is fairly obviously 'yes'.

However, partial, single-issue messages often get overlooked and/or forgotten more easily, as they are not part of an overall culture change, such as the one that is currently taking place in London.

So, yes, we do need to spread this crucial information, but cycle training is still the best long-term strategy to show people how to ride and make them understand traffic better, and it also has a much better potential for eventually being embedded in transport culture (e.g., one thing that we need to improve is the knowledge that parents need to transmit to their children). For instance, just the actual experience of practically doing the training is more memorable and more likely to influence behaviour than something learned in the abstract.

(I know you don't disagree, but I just want to stress that simple messages don't always do what you want to do in the way that you intend.)