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@edscoble
Education rather, surely there's a quicker and more effective way of discouraging cyclists to undertake than offering cycle training?
Cycle training are always the best option to reduced the risk considerably, but not very accessible to get every Tom, Dick and Harry to do it (beside making Bikeability compulsory in school for the future generation).
Currently the new advert on buses and the like is the right step forward (give cyclists more room etc.), but does not address the problem of undertaking.