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@RJBHurst
Nope. Not at all.
It's just like Mapmyride / Endomondo / Ride with GPS / whatever app you use to boast about how far you've cycled, but it has public leaderboards for 'segments' - little chunks of a route (climbs/sprints/etc.) - that you are automatically logged against so you can see how you rank against both the general public and also anyone you 'follow' on these sections.
It's a laugh - give it a look/try.