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@jaw
nuknow - seriously what have Reebok ever done for skateboarding? Just because it's Palace is the next cool thing to come around and Adidas have a fuckload of money to spend on marketing. Adidas and Palace would have made a lot more sense. Palace should have realised this IMHO. The Umbro collab was shameless as well.
I'm guessing they want to collaborate with a "British" brand but both Reebok and Umbro haven't been British for a long time. It's all a bit meh.