You are reading a single comment by @EdwardZ and its replies. Click here to read the full conversation.
  • Study? Sounds like he just made it all up based on a rather random set of criteria.

    Its clearly bogus. I would put their method to question as even the question is dubious. From my quick analysis they are looking at ranking various US corporates home in various states according to their brand market value. Apple continues to lead over Google in most metrics so that is OK for California but Microsoft continues to be higher ranked than Starbucks. Starbucks is ranked in most metrics in the top 100 but a long way down the list from Microsoft. In the Interbrand ranking they are 88th place against Microsoft's 5th place. In BrandZ they are 42nd against 5th for Microsoft. The only place where Starbucks leads over Microsoft is in "Farsebook" .. It, however, puts Disney at the top slot followed by MTV, Nike and Google.. Starbucks holding 7th place.. But using that list we'd have Disney Corp (based in Burbank) in place of Apple (Cupertino) in the chart..

About

Avatar for EdwardZ @EdwardZ started