Hip Hop Skid Bikes / Hipster Sleds / HHSB

So if I get rich by selling overpriced, made in china fake horns to unicorn wannabes who believe my tales of unicorns that I constructed myself with the sole intention of selling horns, I should be praised for contributing to unicorn culture.

You are ridiculous.

To be fair mash did and do a lot that's no just selling Cinelli frames.

I like what PiemelPeimel is saying, but Mash is the wrong analogy. They rode bikes and made videos, causing Cinelli to notice them and use them as brand ambassadors, I would be very surprised if they actually made any money directly from Cinelli.