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@D._Generate
I like it. Cycling, for all the attention it has received in the past year, as a sport, is still niche. Armstrong did a lot over the years to promote it to the general populace, but his contribution has largely, if not completely, come undone.
It's not design, it's not catering to those who have followed him for years. Cycling is a hard fckng sport to wrap your head around if you haven't been introduced to it. The sport needs heroes that allow people to break into the clique.
It communicates to a different audience than found here. While I think vowel-dropping is on par with using numerals as letters, it's nice to see a bit of attitude and ambition to crack the sport-requires-a-ball-and-WAG mentality. Fst As Fck is easy to grasp and it's an entry for these people. There is a lot of opportunity here, and that's a good thing.
Still, some of the piss-takes are pretty funny.