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@M_V
Meh, if every second or third hipster on the planet bought one and a single roll of film to put through it, that'd be a lot of sales of film which can only be a good thing.
Getting someone into a 'proper' camera would probably generate a more sustained string of film purchases (which would be better) but new film cameras are few and far between and in the case of Leica, Fuji Klasse/Natura etc are prohibitively expensive narrowing their appeal.